Mark Bottemiller
Mark Bottemiller

Sales and Marketing Executive

Experience

 

EBEL, INC, Jacksonville, Florida / Woodinville, WA · 2010 to present

Manufacturer/distributor of high-end outdoor casual furniture to independent specialty retail stores.

 

National Sales Manager

Responsible for all sales initiatives, rep force & showroom management as well as program development and dealer communication throughout the United States, Canada, Mexico and the Caribbean.

  • Grew the company by 300% from 2010 to 2015; significantly outpacing industry growth which averaged around 5% per year.
  • Directly manage a team of 20 independent contract sales reps.
  • Established Ebel Inc.’s first Rep Advisory Counsel with 4 reps from the US and Canada in order to facilitate new product and program development.
  • Work closely with company ownership to develop ongoing product, pricing and program strategies through a rigorous and collaborative development process.
  • Actively participate with ownership in the development and production of marketing materials including catalogs, pricelists and point of purchase materials.
  • Emphasize and help to bring about internal improvements in customer service, warranty claims and general customer /company interactions.
  • Directly deal with dealer and consumer issues and problems that escalate beyond the capacity of customer service.
  • Act as the “face” of Ebel Inc. within the industry and to the press.

 

FRUEHAUF’S PATIO AND GARDEN CENTER, Boulder Colorado 2008 to 2010

Retailer of high-end outdoor furniture

 

Sales Manager – Contract and Design Division

Created the firms first B2B sales role, marketing outdoor furniture to interior design professionals, restaurants, hotels, resorts and performing arts venues throughout Colorado. 

  • Responsible for all contract sales activity generating 100,000 in the first year, and over 400,000 through July of the second year.
  • Developed all marketing materials for commercial sales including: email lists/monthly updates, website design, print advertising, direct mail, tradeshow, and telemarketing efforts.

 

TERRACE LIVING COMPANY, Foothill Ranch, California / Boulder, Colorado · 2007 to 2008

Chinese manufacturer/distributor of patio and outdoor furniture.

 

National Sales Manager – Specialty Division

Set up and ran the divisional sales operations launching a brand new line of furniture for the high-end specialty market.

  • Interviewed and hired sales force,
  • Developed and implemented sales forecasting, pricing, distribution and   product roadmap.
  • Spearheaded rollout of a new line (18 furniture collections with 126 skus) in 10 months.
  • Improved product offerings by assessing market trends, reviewing and advising on concepts, and evaluating developmental prototypes (including visits to Chinese manufacturing facility).
  • Developed and produced all marketing materials including catalogs and pricelists for distribution to specialty retail channel.

 

ROCKY MOUNTAIN FURNITURE, Boulder, Colorado · 2006 to 2007

Regional outdoor furniture / accessories specialty sales company with over $2M in annual net sales.

 

Owner/Operator/Sales Representative

  • Managed over $2M in sales to specialty retail stores across a 5 state territory for 13 high-end outdoor product manufacturers.
  • Served as a solution-provider to retailers and eyes and ears for the manufacturers whose products I represented
  • Acted as Sales Manager for one of my lines on an “ad hoc” basis; created pricing programs, contracted with independent sales organizations, and delivered a product presentation to sales representatives.
  • Reached up to 300% revenue growth in the lines I carried.  
  • Influenced retail store sales increases for my product lines (10% to 75%) by training retail salespeople on product attributes and effective selling skills.

 

HOMECREST INDUSTRIES, INC., Wadena, Minnesota / Boulder, Colorado · 1997 to 2005

Manufacturer of outdoor casual furniture with $23M in annual sales distributed internationally (the family business, started by my grandfather).

 

Board of Directors: Secretary / Treasurer (1998 to 2005)

 

National Sales Manager (2005) / Western Regional Sales Manager (2004 to 2005)

Oversaw 15 manufacturers’ rep firms generating $23M in annual sales. Served as customer “sounding board” for design staff.

 

  • As Western Region Manager, increased territorial sales 5% from $11.5M to $12.1M during period of company-wide 8% decrease.
  • Preserved customer relationships during tumult created by change in corporate ownership.

 

Vice President of New Business Development (2003)

Led an initiative to offshore a portion of production to China in order to facilitate the creation of new retail accounts and new markets requiring custom product, pricing and marketing approaches.

 

Director of Continuous Process Improvement (1999 to 2003)

Created our firm’s first Quality Initiative to reduce product cost, improve accuracy in every internal process and shorten development cycle time.

 

 

EDUCATION

 

Up With People Cast Member

 

Bachelor of Arts in Communications and Psychology

Concordia College, Moorhead, Minnesota

 

ADDITIONAL DEVELOPMENT

 

MBA Certificate (Mini-MBA),

 Manufacturing Systems and Engineering

Finance and Accounting for Non-Financial Managers

University of Saint Thomas Graduate School of Business

 

PROFESSIONAL AFFILIATIONS

 

International Casual Furniture Association

 

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